WHAT IS THE SUCCESS OF BOOKS
First of all, this books are in the categories, self-help, mindfulness, enhanced living, empowerment and self-worth. All three of her books published by Doğan were bestsellers and her second book, was the second best-selling book across all categories. We all believe her work makes a unique, refreshing contribution to debates about healthy-living, weight loss and mindfulness and has an international market.
Through her work, jasmin aims to start a revolution and one of her mottos is ‘forget the diet, lighten your soul’. Using neuro-science and psychological examples, Jasmin’s work shows the effect on the brain of new and old approaches to dieting. By explaining how the brain works, and making an important distinction between the mind and the brain, she offers a way out of the cycle of weight loss/weight gain that many people find themselves caught up in. In her own words, she says we should treat the brain like a muscle that is waiting to be shaped. Although her explanations and solutions are based on science, they are explained for the layman, using powerful thought-provoking metaphors, many of which border on spirituality. She challenges the reward culture, the practice of getting on the scales to measure success, as well as many other dieting clichés and misconceptions, such as that people are not motivated enough or they are unhappy. It is true that some of these approaches have already been challenged, but Jasmin’s inspirational combination of neural science with psychology to show why dieters fail is her USP.
The writer, who was a member of the national high diving squad, later went on to study and teach sports psychology. High-diving requires the ultimate understanding and control of the mind and body and it is this background thatmakes her work more poignant. With her people-friendly synthesis of research, observations, different schools of psychology and science, she invites readers to reconnect with their bodies rather than torture them with mixed neural messages that make hurdles not bridges. On a personal level, I think that an approach that teaches us to listen to our bodies is more needed than ever in the present era, when the lists of what we should and shouldn’t eat are getting longer and longer, to the point that they are in danger of sucking all the pleasure out of eating.
This is a brief introduction, but I hope it has been enough to interest you enough to ask for a more substantial submission. Please let me know what further information I can give you, including sample translations. I just want to leave you with an example from one of the books:
Intended for the general reader, my book is written in a simple and understandable language, whilst the more challenging sections deliberately use a humorous style. It sold over 100,000 copies in Turkey, traditionally a land of low book sales. I took special pains to use a universal style, and since the problem is universal, the book has international potential. I am convinced it will be equally popular around the world.
I’m sure you’ve already tried a thousand and one ways to lose weight and sought help from a number of different places and people.
You go to the gym and someone says you need to run…
Do I need to go running?
OK, fine. I know that, but where do I start?
If it was easy for me to go running, why would I bother coming here in the first place? I’d just go and run.
You go to a dietician and they tell you to eat less…
Ok, fine, but how do I do that?
I know I need to eat less.
If I could just start eating less, I wouldn’t have come and see you.
You go to a psychologist and they say you need to cheer up. You know that already. You’ve heard the same thing a zillion times. Be happy, eat less, go running… The core question is: how will I do all these? If I was able to do all those things, I wouldn’t need any of you!
I can’t tell you here what you need to do, because that would be sheer arrogance. I’m pretty sure that you already know more than me on the subject and probably tried every diet: Mediterranean diet, Chinese diet, North, South, East and West diets, Shock diets. You maybe joined a gym – and then another one – and you’ve tried to exercise on your own at home.
I’m sure you know very well what you should and shouldn’t do. But you keep returning to the same question: how can I do it? Hopefully, in this book you will find answers to the questions that you have asked over and over again. Once you have the answers, it will be time to turn them into action. I feel sure that you will be able to try the things you wanted to try before but couldn’t muster up the courage to do, and the topics and subheadings in the book will give you some clues about that.